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Dr. Jack Mandelbaum

Dr. Jack Mandelbaum is founder and president of Management Insight. He has over 25+ years of quantitative and qualitative primary market research experience in the computer and communications industry. In 1981, he delivered one of the first large scale, strategic research studies in the computer industry using advanced multivariate research methods. In addition to Dr. Mandelbaum’s primary market research experience, he also developed the industry’s first comprehensive model of organizational performance.

Prior to forming Management Insight, Dr. Mandelbaum held positions with Digital Equipment Corporation, Arthur Young and Company, and the NCR Corporation. At Digital, Dr. Mandelbaum served in Strategic Planning Management in the Networks and Communications group, Engineering Quality Management, Laboratory Data Products planning, and Manufacturing, Distribution and Control Market Segment Management. At Arthur Young and Company, Dr. Mandelbaum was a MS consultant and EDP auditor. At NCR, Dr. Mandelbaum was an account manager in the Commercial/Industrial division.

Dr. Mandelbaum holds scientific bachelorate degrees in theoretical mathematics and business management from the Massachusetts Institute of Technology, a Masters in Business Administration from Babson College, a Doctorate in Business Administration from Boston University in collaboration with the Harvard Business School, and a Masters in Computer Engineering from the National Technological University.

Carey V. Azzara

Carey V. Azzara is the Director of Research, responsible for the research operations and production, including the analytical team, and field managers.

Carey Azzara is an executive level research professional and brings over 20 years of experience to Management Insight. Prior to joining Management Insight Azzara worked for TechTarget Inc. which purchased The AlignIT Group, a company that Azzara co-founded and managed. The AlignIT Group developed new research offerings and worked with several organizations to provide products and services aimed at making the IT purchase process more efficient and effective for both buyers and suppliers. He was the Chief Research Officer at Hurwitz Group and prior to that Director of the Corporate Computing Vertical Views Program at IDC. 

While Chief Research Officer for Hurwitz Group he ran the research and consulting group recognized for its ability to help clients achieve success by identifying and articulating the business value of technology. Azzara led the firm’s development of worldwide custom and syndicated primary research products - quantitative and qualitative. Azzara's principal focus is to direct programs that develop, execute, and interpret demand-side research to provide clients with the highest quality intelligence possible.

Azzara leverages over 20 years of expertise and is a resource to his clients for statistical significance testing, multivariate analyses, and power calculations to determine sample size requirements, and data collections methods that maximize response rates. At International Data Corporation (IDC), Azzara was a Director responsible for all of IDC’s Corporate Computing Vertical Views worldwide demand-side research, global vertical market research programs, and was the founder of the Technology Integration Panel Study, a worldwide tracker with quarterly data collection in 14 countries and eight languages.

Prior to Azzara’s tenure at IDC, he had established an extensive background in research design, statistics, and data collection methodologies. He is a recipient of the coveted James Peacock Memorial Award for Professional Excellence in Market Research. Azzara holds a Bachelor of Science in psychology and a minor in business from Upsala College. He received his Master’s degree from Fairleigh Dickinson University in Applied Social Psychology and completed doctoral training in Survey Research and Statistics from Boston College.

Erik Haroldson

Erik Haroldson is ultimately responsible for all engagements at Microsoft, and manages and directs the engagement team. He is intimately involved in the oversight of all projects.

In summary, Erik has over 16 years of product development and marketing experience in the high technology industry. Erik joined Management Insight in 2002, and has been dedicated to the Microsoft account from the beginning. He has completed more than a dozen projects with Microsoft, including three waves of LinuxAP, two waves of LVAP, and two waves of the IT Pro Perception Tracker.

Prior to joining Management Insight, he was the vice president of product management for a collaborative mortgage transaction software startup, NetUPDATE. Prior to NetUPDATE, he was director of marketing for an embedded software development startup, Consystant and the vice president of marketing for an e-business startup, Foci Technologies.

Prior to joining these startup ventures, Erik had a long tenure as the director of marketing at Active Voice Corporation where he had responsibility for all product marketing and marketing communications worldwide. Erik received his Masters of Business Administration in marketing and finance and a Masters of Arts in International Studies from the University of Washington, Seattle, Washington. He holds a BA in business administration and French from the University of Puget Sound, Tacoma, Washington.

      

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