Although each custom project may vary slightly, most consist of some or all of the following deliverables.

Quantitative research deliverables typically include:

• Written Proposal
• Research Instrument
• Focus group and telephone in-depth interview screeners
• One page focus group pre-questionnaire
• Focus group Moderator’s Guide 
• Focus group field work
• Telephone in-depth interview field work
• Final PowerPoint presentation

Our ACPP Studies

Our Awareness, Consideration, Preference, Purchase (ACPP) research tracks the continuum of buyer behavior to assess the effectiveness of ongoing marketing efforts, channel effectiveness, and product developments and pinpoints where improvements are needed to gain market share. Dissecting the purchase process from awareness, through consideration, preference, and the final purchase decision is critical to business success.

“ACPP is the foundation for creating successful tactical and strategic marketing plans.” (MI client VP of Marketing, leading software vendor)

Through deep experience and expertise in ACPP tracking, Management Insight has developed a program to provide an affordable, repeatable means to watch key competitors, the purchase process, and the critical market dynamics of buyers.

Illustration of an Executive scorecard metrics to assess performance (shows a simplified scorecard)

Our ACPP Studies Benefits

Our ACPP studies are a cost-effective starting point for Management Insight’s proprietary “Gap” study methodology. This highly-actionable research will identify “drivers” (set of factors that pull customers through the stages of the buying process) most likely to move the market metrics so your organization can prioritize resources, messages and target markets.

Illustration example of an ACPP study result	Illustration example of a Gap study result