The following are just a few examples of the project research engagements Management Insight has completed for its clients.

Quantitative Studies

  • Large data center software study
  • Global software Awareness, Attitude, and Usage study
  • Conjoint study modeling software purchase decision factors
  • Software market segment tracking study
  • Linux emergence in the SME market, a VAR perspective
  • Web server appliance quantitative concept test
  • Tier 1 Systems Vendor Loaner and used Equipment Program Satisfactions Study
  • Web-based server management study
  • Mid-Range Server market study
  • 2-way to 4-way web-based quantitative study
  • 4-way to 8-way price elasticity study
  • High-end server focus groups and quantitative study
  • International multi-client Linux study, co-sponsored with IDC Consulting 
  • International ERP outsourcing study for big five ERP Service Provider (published in vertical industry journal by Andersen Consulting and source for key sales/marketing collateral)
  • Installed Base Study to facilitate Customer Engagement and identify key tactical and strategy opportunities for Enterprise Systems Management vendor
  • Installed Base Profiling Study of leading Internet Site Server development environment
  • International Enterprise and Internet brand image study of Key Influencers (Industry Analysts and Press) for Tier One Enterprise Vendor
  • Worldwide UNIX workstation installed base study (including Asian countries in the natural language)
  • Worldwide web-based Enterprise Systems Management segmentation and strategy study
  • International Automatic RAID Array web-based conjoint study
  • Lead and promotions tracking study
  • Worldwide Enterprise Systems Management brand tracking study 
  • Installed base profiling study of leading web development tool
  • Advertising tracking for software licensing program
  • Assessment of the voice processing opportunity in the health care segment
  • Technical assessment of customer requirements for partitioning, focusing on UE 10000, SP, VM and similar architectures
  • Statistical analysis and reporting for TIPS subscription service of IDC Consulting
  • Software Licensing Study for leading desktop productivity software provider
  • Midrange server quantitative study
  • Cable modem mux study for SOHO markets
  • Vendor proprietary to UNIX cross-elasticity study
  • UNIX installed base requirements study for a tier one UNIX vendor

Qualitative Studies

  • Next generation business application software concept test
  • New channel validation study
  • Channel profile study for financial software
  • Small business feature concept test
  • NAS storage concept test
  • Storage Service Provider customer engagement and forward positioning analysis
  • NAS backup requirements and appliance concept test
  • Worldwide awareness, preference and consideration study for a major IT supplier.
  • Clustered Database Appliance Concept Test
  • New version rollout study for major web based development tool suite.
  • 2-way to 4-way sell-up focus groups
  • High-end server focus groups and quantitative study
  • Volume server buyer serviceability focus groups
  • Enterprise and Internet brand image study of end users for Tier One Enterprise Vendor
  • VAR marketing program study
  • Storage utility concept test
  • UNIX go-to-market study for re-branding effort of a major UNIX provider
  • Next generation Office and Office server product requirements for leading supplier
  • 3rd generation 64-bit server upgrade program focus groups

Organizational Studies

  • Cultural model of one of the nation’s most challenged Nuclear Power Plants
  • Cultural model assessing the effectiveness of one of the world’s largest reengineering efforts (over $1B per annum spending)
  • Cultural model of software development environment for overall company, with specific models for UNIX and proprietary software engineering organizations

 

     

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