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The following are just a few examples of
the project research engagements Management Insight has
completed for its clients.
Quantitative Studies
Large data center software
study
Global software Awareness, Attitude,
and Usage study
Conjoint study modeling software
purchase decision factors
Software market segment tracking
study
Linux emergence in the SME market, a
VAR perspective
Web server appliance quantitative
concept test
Tier 1 Systems Vendor Loaner and used
Equipment Program Satisfactions Study
Web-based server management
study
Mid-Range Server market study
2-way to 4-way web-based quantitative
study
4-way to 8-way price elasticity
study
High-end server focus groups and
quantitative study
International multi-client Linux
study, co-sponsored with IDC Consulting
International ERP outsourcing study
for big five ERP Service Provider (published in
vertical industry journal by Andersen Consulting and
source for key sales/marketing collateral)
Installed Base Study to
facilitate Customer Engagement and identify key
tactical and strategy opportunities for Enterprise
Systems Management vendor
Installed Base Profiling Study of
leading Internet Site Server development
environment
International Enterprise and Internet
brand image study of Key Influencers (Industry
Analysts and Press) for Tier One Enterprise
Vendor
Worldwide UNIX workstation installed
base study (including Asian countries in the natural
language)
Worldwide web-based Enterprise
Systems Management segmentation and strategy
study
International Automatic RAID Array
web-based conjoint study
Lead and promotions tracking
study
Worldwide Enterprise Systems
Management brand tracking study
Installed base profiling study of
leading web development tool
Advertising tracking for software
licensing program
Assessment of the voice processing
opportunity in the health care segment
Technical assessment of customer
requirements for partitioning, focusing on UE 10000,
SP, VM and similar architectures
Statistical analysis and reporting
for TIPS subscription service of IDC Consulting
Software Licensing Study for leading
desktop productivity software provider
Midrange server quantitative
study
Cable modem mux study for SOHO
markets
Vendor proprietary to UNIX
cross-elasticity study
UNIX installed base requirements
study for a tier one UNIX vendor
Qualitative Studies
Next generation business
application software concept test
New channel validation study
Channel profile study for financial
software
Small business feature concept
test
NAS storage concept test
Storage Service Provider customer
engagement and forward positioning analysis
NAS backup requirements and appliance
concept test
Worldwide awareness, preference and
consideration study for a major IT supplier.
Clustered Database Appliance Concept
Test
New version rollout study for major
web based development tool suite.
2-way to 4-way sell-up focus
groups
High-end server focus groups and
quantitative study
Volume server buyer serviceability
focus groups
Enterprise and Internet brand image
study of end users for Tier One Enterprise
Vendor
VAR marketing program study
Storage utility concept test
UNIX go-to-market study for
re-branding effort of a major UNIX provider
Next generation Office and Office
server product requirements for leading
supplier
3rd generation 64-bit server upgrade
program focus groups
Organizational Studies
- Cultural model of one of the
nation’s most challenged Nuclear Power Plants
- Cultural model assessing the
effectiveness of one of the world’s largest
reengineering efforts (over $1B per annum
spending)
- Cultural model of software
development environment for overall company, with
specific models for UNIX and proprietary software
engineering organizations
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