Management Insight’s qualitative research services deliver the answers and insight professionals need to make fact-based decisions with confidence. Management Insight offers professional services to design, execute and analyze domestic and international qualitative research such as focus groups, in-depth interviews, and time-and-motion studies.

Focus Groups
Focus groups are effective for illuminating people’s perceptions, feelings, and thoughts about issues, products, services, or opportunities. While the results are not suited for making statistically significant projections, they are excellent for understanding issues in depth, and getting at the emotion of what is really driving people’s behaviors.

In-Depth Interviews
Similar to focus groups, in-depth interviews are useful for uncovering the emotion and drivers behind people’s perceptions and actions. Conducted either in person, or over the telephone, in-depth interviews can be useful by themselves, or for honing focus group questions or quantitative research instruments.

Time-and-Motion Studies
In contrast to Focus Groups and In-Depth Interviews, Time-and-Motion Studies are an opportunity to observe people where they work, in their natural environment, managing every day tasks.  Time-and-Motion studies will often reveal behaviors, habits and processes that people are not even aware of themselves.