At Management Insight, we strive to maintain technical excellence in scientific research methods, as well as a high level of knowledge about the computer and communications industries.

We stay current with a wide array of research methods, and are able to apply the most appropriate techniques in our analysis to achieve the client’s research objectives.

Most projects employ a full range of multivariate techniques, from simple frequencies and tabulations, to complex conjoint and discrete choice models. We often recommend complementing quantitative results with qualitative methods such as focus groups or depth interviews to provide a richer and deeper understanding of the findings, and bring the results to life.

Our research methodology toolkit includes:

• Conjoint analysis (adaptive, full profile, hybrid)
• Discrete choice modeling
• Perceptual mapping
• Standard multivariate techniques such as principal components, ANOVA, regressions, multiple discriminant analysis, k-means clustering, multiple classification analysis, nonmetric multidimensional scaling, and general linear modeling.
• Market simulators

Our unique Organization Research modeling techniques provide a scientifically valid framework for understanding exactly how much change is required for the organization to reach its highest success potential.